At this price level, a broad average isn't a useful estimate — it's a rounding error worth hundreds of thousands. You need the exact comparable.
Puerto Banús is one of the most recognised addresses on the Costa del Sol, and pricing here is driven heavily by marina proximity, branded developments, and a small, highly liquid luxury segment. Small differences in distance to the marina or in building prestige can move price per m² substantially.
Demand has remained concentrated among ultra-high-net-worth international buyers, with a notable share of all-cash, fast-decision transactions — a different buying behaviour than most of the surrounding Costa del Sol market.
The buyer base is predominantly high-net-worth international purchasers, many already owning property elsewhere on the coast and upgrading specifically for marina access, branded-building prestige, or a more central, walkable lifestyle.
Decision speed in this segment is often fast once a property meets specific, well-defined criteria — but it also means a property priced outside the credible range for its building or block is dismissed quickly rather than negotiated on.
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